Get to know us

Countless hours of research, lots and lots of soul searching, sweat, and a few tears led me to launch my business, turning my dream into reality.
- Eli Jackson

I'm so thrilled you stopped by to get to know us a better! 


Imjusme101 was created for people who seek to express themselves through effortless and creative individuality. With every item you select, you are secretly expressing yourself. While creating our brand, the goal was to create something that people were compelled to connect with, regardless of where they were in their lives. Imjusme101 was made to lift your emotional spirits, empower, and put your mind at ease. That’s why we strive to only offer our best. We take pride in making sure you, as a valued customer, will forever and always be our top priority. 

- Imjusme101

Meaning Behind Imjusme101

Imjusme = to be yourself

"I'm Just Me" means being your true authentic self. Rather than you masking your identity because you think it will be attractive to others. It's about understanding we are unique and complex individuals with many different aspects to our personality.

101 = introductory level

As small children, we'd play being free with little to no care in the world. We were never concerned about what people thought of us. We were just free and in the moment. As we begin to grow, society starts to mold us into their definition of beauty and normalcy.

Our goal is just to simply remind you to embrace yourself as you are today and to be in the moment because the next seconds of your life are not promised.

So now that we just got really deep let us begin and go back to basics. 



about Eli the owner

Favorite Quote: "Nobody cares how much you know, Until they know how much you care" -Theodore Roosevelt

Guilty Pleasure: Watching old reruns of Friends, Golden Girls, and ya darn tootin Fresh Prince of Bel-Air.

Favorite aspect of Imjusme101: Hands down! It would have to be the creative freedom I have from updating the website to being behind the scenes styling a photo-shoots. My creative juices are continually flowing.