Imjusme101 is a one woman-owned business based in Naples, FL. Although I’ve had my business since 2018, my candle journey started in June 2020 at the peak of the pandemic, with a simple goal in mind. To help others slow down and enjoy this beautiful thing we call life even in the midst of a pandemic.

Despite the immense uncertainty and grief, the world was facing. I wanted to be the light in the darkness, sparking joy and a bit of laughter, while helping others appreciate life savor the moments.

- Eli Jackson

Meaning Behind Imjusme101

Imjusme = excepting you as you are

"I'm Just Me" means to be thankful and accept the season you are in. We are all unique and complicated individuals, so instead of focusing on imposter syndrome. Focusing on learning to love yourself in a healthy way.

101 = introductory level

Shift your perspective and go back to basics, where it's okay to be selfish. Setting aside time for yourself so that you can be a better lover or friend. strengthening relationship within ourselves and the people around us.

So now that we just got really deep, let us begin and go back to basics. 


about Eli the owner

Favorite Quote: "Nobody cares how much you know, Until they know how much you care" -Theodore Roosevelt

Guilty Pleasure: Watching old reruns of Friends, Golden Girls, and ya darn tootin Martin.

Favorite aspect of Imjusme101: Hands down! It would have to be the creative freedom I have from updating the website to being behind the scenes on a photo-shoot. My creative juices are constantly flowing.